Highlights from the 2015 Association of Wedding Gown Specialists Annual Convention in Las Vegas!
Malcolm and Heather MacGregor attended the Association of Wedding Gown Specialists (AWGS) annual convention recently in Las Vegas. The weather was seasonally cool for Nevada, but much warmer than Ottawa!
Sally and Rogers Conant, owners of Orange Restoration Labs and administrators of the Association of Wedding Gown Specialists, have successfully guided the association since its inception in 1987.
The AWGS certifies its members and provides the opportunity to share information help each other grow. They all provide a written international guarantee for dress preservation, honoured by any other member of the Association (represented in more than 500 cities around the world). Mack MacGregor is one of the founding members of the AWGS and still sits on its Board of Directors. “The advantage of such an organization,” says Mack, “goes beyond offering customers a superior service and guarantee. It allows members to reach out to other cleaners who understand their business to get advice and feedback.”
The annual conventions provide an opportunity for this sharing of ideas. Sessions and seminars included industry developments, marketing tips, cleaning and fabric updates, an intensive 2½ days of information. Presentations were made by Charles Oster, Founder of MyWedding.com; Shane MacMurray, President of The Wedding Report; Chris Jaeger, Marketing to Brides Online, and other guests. Members compared experiences and ideas during roundtable sessions.
From the AWGS website, it is clear what brides have to gain from this specialized process, and the commitment they share for quality and environmental stewardship: Because you want your wedding day to last forever, trust our Certified Wedding Gown Specialists™ to give your beautiful new wedding gown or your vintage wedding gown the award-winning care it deserves. Truly green, MuseumCare™ ZeroCarbon™ wedding gown cleaning, wedding gown restoration, and wedding gown preservation is recommended by couture gown designers worldwide.
This concern for the bride, the quality of service, and the environment is indicative of the care that the MacGregors, and the rest of the Browns Cleaners team, bring to their Ottawa area customers.